The Federal Government plans to recruit 4,000 social media influencers, content creators, TikTokers and YouTubers to showcase infrastructure projects carried out under President Bola Tinubu’s administration.
According to them, said the initiative is aimed at taking the government’s message directly to Nigerians through social media, describing the online space as a “war” and stressing the need to ensure that Nigerians see and understand the work being done by the administration.
Works Minister David Umahi announced the move on Tuesday 22 September 2026 in Abuja as he received a report from the National Association of Nigerian Students. The students had inspected federal roads in Kano Jigawa Kaduna and Sokoto.
Umahi said the government must fight the social media war and use the four thousand voices to tell its story. He said the network would speak directly to Nigerians especially young people who get most of their news online. He linked the plan to the 2027 general election and said the country is full of construction sites so there is enough work to campaign on.
The minister also said the government would look at building pedestrian bridges near university campuses after the students raised safety worries. He praised NANS for going out to check the roads themselves.
Umahi added that the 105 kilometre pavement now under construction on the Lagos Calabar Coastal Highway should be finished by November.
Selection payment start date and rules for the four thousand influencers have not been made public. The plan has already sparked talk online about whether the government needs paid voices or whether its projects should speak for themselves.
